Principles of Marketing: European Edition

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9780273742975: Principles of Marketing: European Edition

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

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Philip Kotler, Gary Armstrong, Lloyd Harris
Published by Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. 6th edition. Language: English . Brand New Book. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world s leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation s objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194)4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Bookseller Inventory # AAB9780273742975

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Philip Kotler, Gary Armstrong, Lloyd Harris
Published by Pearson Education Limited, United Kingdom (2013)
ISBN 10: 0273742973 ISBN 13: 9780273742975
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. 6th edition. Language: English . Brand New Book. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world s leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation s objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194)4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Bookseller Inventory # AAB9780273742975

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Kotler, Philip
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Book Description Pearson Education, Limited. Book Condition: Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, Prompt Customer Service. Bookseller Inventory # 43962162

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Philip Kotler
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Book Description Pearson Education Limited, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # M0273742973

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Kotler, Philip
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Book Description Pearson Education Limited, 2013. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110273742973

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Kotler, Philip/ Armstrong, Gary/ Harris, Lloyd/ Piercy, Prof Nigel F.
Published by Pearson (2013)
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Book Description Pearson, 2013. Paperback. Book Condition: Brand New. 6th edition. 716 pages. In Stock. Bookseller Inventory # zk0273742973

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