Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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Book Description Pearson -, -. Book Condition: NEW. -- (illustrator). Original Books from across the World in Brand New Condition --------- It can be shipped from U.S, Canada, Germany & India/Overseas centre subject to availability.____9780273752431. book. Bookseller Inventory # RM-GF-66w
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Book Description Pearson Education Limited, 2012. Paperback. Book Condition: New. Bookseller Inventory # DADAX027375243X
Book Description Pearson Education Limited, 2012. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11027375243X