Integrated Advertising, Promotion and Marketing Communications

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9780273753285: Integrated Advertising, Promotion and Marketing Communications

Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

"synopsis" may belong to another edition of this title.

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Donald E. Baack, Kenneth E. Clow
ISBN 10: 0273753282 ISBN 13: 9780273753285
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Book Description Book Condition: Brand New. Brand New, 5 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 3782N

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Kenneth E. Clow, Donald Baack
Published by Pearson Education, Old Tappan, NJ, U.S.A. (2010)
ISBN 10: 0273753282 ISBN 13: 9780273753285
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Book Description Pearson Education, Old Tappan, NJ, U.S.A., 2010. Soft cover. Book Condition: New. BRAND NEW Premium Quality International Student Edition (ISE). Softcover, Color-Printed Textbook Wrapped in Good Condition. Ship via UPS/DHL. All books mainly ship from Asia countries. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries. For fast processing, please choose to ship with Expedite! Thank you for visiting my store!. Bookseller Inventory # 003504

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Kenneth E. Clow, Donald E. Baack
ISBN 10: 0273753282 ISBN 13: 9780273753285
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Book Description Softcover. Book Condition: New. Paperback. Book Condition: INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA. Bookseller Inventory # 9780273753285

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Kenneth E. Clow/ Donald Baack
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Book Description Pearson Education, Limited. Soft cover. Book Condition: New. New, International Edition, 5th Edition . Bookseller Inventory # 0273753282

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