Who Cares Wins: Why good business is better business (Financial Times Series)

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9780273762539: Who Cares Wins: Why good business is better business (Financial Times Series)

Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

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From the Back Cover:


This isn't a book about social media and the inexorable rise of Facebook and Twitter. There are plenty of those.
Nor is it a book about CSR or business doing good. There are plenty of those too.
Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

Social media is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't.

About the Author:

David Jones,

CEO Havas has made a name for himself as a driving force for change, within his own agency group, in the broader world of business and beyond. He became the youngest global CEO in the history of the advertising industry in 2005, when he was made global CEO of Havas Worldwide. He runs all the creative, marketing, and design companies throughout the network of 300+ offices. He is also global CEO of Euro RSCG Worldwide, the world’s largest agency by global brands. David has taken to the global stage as co-founder of One Young World, a non-profit organisation that gives a voice to young leaders, aged 25 or under, around the world.

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Book Description Pearson Education Limited, United Kingdom, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn t a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it s actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible. Bookseller Inventory # AAK9780273762539

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