Marketing Research

ISBN 13: 9780273768517

Marketing Research

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9780273768517: Marketing Research

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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BURNS, Alvin C, Bush, Ronald F
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Alvin C. Burns, Ronald F. Bush
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. 7th edition. Language: N/A. Brand New Book. For undergraduate marketing research courses. The nuts and bolts of marketing research.Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. Bookseller Inventory # AAK9780273768517

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Alvin C. Burns, Ronald F. Bush
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. International ed of 7th revised ed. Language: N/A. Brand New Book. For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. Bookseller Inventory # AAK9780273768517

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Book Description Pearson, 2011. Book Condition: New. 2011. 7th. Paperback. Num Pages: 496 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 202 x 16. Weight in Grams: 932. . . . . . . Bookseller Inventory # V9780273768517

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Book Description Pearson. Book Condition: New. 2011. 7th. Paperback. Num Pages: 496 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 202 x 16. Weight in Grams: 932. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780273768517

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