Consumer Behaviour: A European Perspective

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9780273772729: Consumer Behaviour: A European Perspective

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

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Solomon, Michael R./ Bamossy, Gary/ Askegaard, Prof Søren/ Hogg, Margaret K.
Published by Pearson (2013)
ISBN 10: 0273772724 ISBN 13: 9780273772729
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Book Description Pearson, 2013. Paperback. Book Condition: Brand New. 5th edition. 672 pages. 10.25x7.50x1.00 inches. In Stock. Bookseller Inventory # zk0273772724

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Michael Solomon; Gary Bamossy; Soren Askegaard; Margaret K. Hogg
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Solomon, Michael, Bamossy, Gary, Askegaa
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