Svend Hollensen Marketing Management

ISBN 13: 9780273778851

Marketing Management

3.17 avg rating
( 6 ratings by Goodreads )
 
9780273778851: Marketing Management

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its third edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Zalando, Spotify, Bosch and Hunter Boots make use of relationship marketing theory in order to gain competitive advantage. New to this edition: Focus on hot topics such as customer value creation & value capture, experiential marketing, on-line business models, smartphone marketing and social media marketing, plus a chapter on corporate social responsibility, ensure coverage of the latest and most relevant issues in marketing management. New case studies in every chapter plus video cases, available on the Companion Website at www.pearsoned.co.uk/hollensen, and linked to each part of the book bring the subject matter vividly to life. Striking colour design adds visual interest and helps to illustrate and emphasize key points and concepts. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and to practitioners and those studying for professional qualifications in marketing management. About the authorSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - among others - Global Marketing, Sixth Edition, also published in 2014.

"synopsis" may belong to another edition of this title.

About the Author:

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - among others - Global Marketing, Sixth Edition, also published in 2014.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 117.50
US$ 69.99

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Svend Hollensen
Published by Pearson Education Limited, United Kingdom (2014)
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited, United Kingdom, 2014. Paperback. Book Condition: New. 3rd New edition. Language: English . Brand New Book. Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company s customers, suppliers, stakeholders and personnel has become increasingly vital in today s business environment. Now in its third edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Zalando, Spotify, Bosch and Hunter Boots make use of relationship marketing theory in order to gain competitive advantage. New to this edition: Focus on hot topics such as customer value creation value capture, experiential marketing, on-line business models, smartphone marketing and social media marketing, plus a chapter on corporate social responsibility, ensure coverage of the latest and most relevant issues in marketing management. New case studies in every chapter plus video cases, available on the Companion Website at and linked to each part of the book bring the subject matter vividly to life. Striking colour design adds visual interest and helps to illustrate and emphasize key points and concepts. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and to practitioners and those studying for professional qualifications in marketing management. About the authorSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - among others - Global Marketing, Sixth Edition, also published in 2014. Bookseller Inventory # AAK9780273778851

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 69.99
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Svend Hollensen
Published by Pearson Education Limited, United Kingdom (2014)
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited, United Kingdom, 2014. Paperback. Book Condition: New. 3rd New edition. Language: English . Brand New Book. Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company s customers, suppliers, stakeholders and personnel has become increasingly vital in today s business environment. Now in its third edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Zalando, Spotify, Bosch and Hunter Boots make use of relationship marketing theory in order to gain competitive advantage. New to this edition: Focus on hot topics such as customer value creation value capture, experiential marketing, on-line business models, smartphone marketing and social media marketing, plus a chapter on corporate social responsibility, ensure coverage of the latest and most relevant issues in marketing management. New case studies in every chapter plus video cases, available on the Companion Website at and linked to each part of the book bring the subject matter vividly to life. Striking colour design adds visual interest and helps to illustrate and emphasize key points and concepts. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and to practitioners and those studying for professional qualifications in marketing management. About the authorSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - among others - Global Marketing, Sixth Edition, also published in 2014. Bookseller Inventory # AAK9780273778851

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 75.15
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Svend Hollensen
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Quantity Available: 1
International Edition
Seller:
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 3 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 6686

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.16
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Svend Hollensen
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Quantity Available: 1
International Edition
Seller:
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 3 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 6686N

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.17
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Svend Hollensen
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Quantity Available: 1
International Edition
Seller:
Aree Buttan
(Bangkok, -, Thailand)
Rating
[?]

Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 3 edition, , , Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 106686

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.46
Convert Currency

Add to Basket

Shipping: US$ 19.00
From Thailand to U.S.A.
Destination, Rates & Speeds

6.

Svend Hollensen
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Quantity Available: 1
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST0273778854. Bookseller Inventory # ST0273778854

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 77.33
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Svend Hollensen
Published by Pearson Education (2014)
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Pearson Education, 2014. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # PB-9780273778851

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 66.21
Convert Currency

Add to Basket

Shipping: US$ 11.84
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Hollensen, Svend
Published by Pearson (2014)
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Pearson, 2014. Paperback. Book Condition: Brand New. 3rd edition. 720 pages. In Stock. Bookseller Inventory # __0273778854

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.30
Convert Currency

Add to Basket

Shipping: US$ 7.89
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Hollensen, Svend
Published by Pearson Education Limited (2014)
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Softcover Quantity Available: 1
Rating
[?]

Book Description Pearson Education Limited, 2014. Book Condition: New. Num Pages: 720 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 197 x 265 x 27. Weight in Grams: 1534. . 2014. 3rd Revised edition. Paperback. . . . . . Bookseller Inventory # V9780273778851

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 84.23
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

10.

Hollensen, Svend
Published by Pearson Education Limited
ISBN 10: 0273778854 ISBN 13: 9780273778851
New Softcover Quantity Available: 1
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Pearson Education Limited. Book Condition: New. Num Pages: 720 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 197 x 265 x 27. Weight in Grams: 1534. . 2014. 3rd Revised edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780273778851

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 84.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book