Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

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9780273779414: Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

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Book Description Pearson Education (Color Printed), 2012. Soft cover. Book Condition: New. BRAND NEW *** International Edition Softcover *** (No extra accessories). Printed in English with same contents to the US edition but different ISBN # and Cover Image. Some of them are printed on high quality color Glossy Paper. Some books may show sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. Delivery usually takes 3-5 Working days (Expedited Service) or 5-8 working days (Express) with tracking number provided. We do NOT ship to PO Box, FPO and APO addresses. Any question, please send to " ask seller a question " We will reply you ASAP. Thank you & enjoy buying. Bookseller Inventory # 02151

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Book Description Pearson Education Limited, United Kingdom, 2012. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book. For students, managers and senior executives studying Brand Management. Keller s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Bookseller Inventory # AAK9780273779414

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Kevin Lane Keller
Published by Pearson Education Limited, United Kingdom (2012)
ISBN 10: 0273779419 ISBN 13: 9780273779414
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Book Description Pearson Education Limited, United Kingdom, 2012. Paperback. Book Condition: New. 4th edition. Language: English . Brand New Book. For students, managers and senior executives studying Brand Management. Keller s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Bookseller Inventory # AAK9780273779414

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