Devil's Advocate: 100 Business Rules You Must Brake

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9780273779490: Devil's Advocate: 100 Business Rules You Must Brake

Welcome to the future of business thinking. It dares to confront everything you thought was true. It'll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head. Meet The Devil's Advocate. And whether you're new to business, an experienced senior executive or a budding entrepreneur, this fast and focused, clever little book, packed with empowering business advice and sharp insights, will help you carve a smart-thinking strategy for business success.

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From the Back Cover:

If success in business was as simple as following the commandments laid down over the last few hundred years then why aren’t all businesses created equal?

 

The simple truth is that the winners are bending the rules that the rest of us so diligently follow. Their willingness to go against the grain, take short cuts and challenge conventional wisdom is what makes them stand out, get noticed and grab the advantage.

 

And it’s that unconventional, sometimes counterintuitive wisdom that this book offers. It doesn’t have all the answers (who does?) and it will not make you a millionaire. But it will sharpen your maverick mind and challenge you to think twice before you follow the received wisdom.

 

It will hone your instincts so that you can spot the opportunities the rest of the frenzied herd just galloped past, avoid the pitfalls others merrily plunge into and give you the courage to carve your own path to business success.

 

About the Author:

Caspian Woods is a successful entrepreneur and author. His business works with the world's leading financial institutions like HSBC, Santander, Lloyds and RBS, creating imaginative and successful cross-media content for magazines, ezines, apps and websites. He has also worked as a columnist and is a regular in the speaker circuit.

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Caspian Woods
Published by Pearson Education Limited, United Kingdom (2013)
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. Welcome to the future of business thinking. It dares to confront everything you thought was true. It ll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head. Meet The Devil s Advocate. And whether you re new to business, an experienced senior executive or a budding entrepreneur, this fast and focused, clever little book, packed with empowering business advice and sharp insights, will help you carve a smart-thinking strategy for business success. Bookseller Inventory # AAK9780273779490

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Caspian Woods
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Book Description Pearson Education Limited, United Kingdom, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. Welcome to the future of business thinking. It dares to confront everything you thought was true. It ll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head. Meet The Devil s Advocate. And whether you re new to business, an experienced senior executive or a budding entrepreneur, this fast and focused, clever little book, packed with empowering business advice and sharp insights, will help you carve a smart-thinking strategy for business success. Bookseller Inventory # AAK9780273779490

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