Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
"synopsis" may belong to another edition of this title.
Book Description Pearson Education Limited. Book Condition: Brand New. Dispatch Same Working Day, (Delivery 2-4 business days, Courier For Heavy/Expensive Items) Money Back Guarantee, 99.3% Customer Satisfaction, Prompt Customer Service. Bookseller Inventory # 39583357
Book Description Pearson Education Limited, 2013. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110273786997
Book Description Pearson; 15 edition (21 Mar 2013), 2013. Soft cover. Book Condition: New. International Edition. New, International Edition, 15th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0273786997
Book Description Soft cover. Book Condition: New. Ship out 1-2 business day,Brand new, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia g. Bookseller Inventory # ABE-11549189810
Book Description Pearson, 2013. Paperback. Book Condition: Brand New. 15 edition. 720 pages. In Stock. Bookseller Inventory # __0273786997