Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
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M. JOSEPH SIRGY, a social/marketing/organizational psychologist, is an Associate Professor of Marketing at Virginia Tech.
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Book Description Hardcover. Condition: new. Hardcover. Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior. Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. He then applies his integrated theory to the problem of change in self-concept and behavior. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780275921927
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. He then applies his integrated theory to the problem of change in self-concept and behavior.Über d. Seller Inventory # 446865797