Self-Congruity: Toward a Theory of Personality and Cybernetics

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9780275921927: Self-Congruity: Toward a Theory of Personality and Cybernetics
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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.

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M. JOSEPH SIRGY, a social/marketing/organizational psychologist, is an Associate Professor of Marketing at Virginia Tech.

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Sirgy, M. Joseph
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Book Description ABC-CLIO, United States, 1986. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior. Seller Inventory # APC9780275921927

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Book Description ABC-CLIO, United States, 1986. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior. Seller Inventory # APC9780275921927

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