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Synopsis
Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.
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Book Description
Brody examines two components of public relations practice: development of the public relations program and production of
About the Author
E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.
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- PublisherPraeger
- Publication date1988
- ISBN 10 027592677X
- ISBN 13 9780275926779
- BindingHardcover
- LanguageEnglish
- Number of pages328
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Public Relations Programming and Production
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Public Relations Programming and Production (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1988
ISBN 10: 027592677X
ISBN 13: 9780275926779
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Hardcover. Condition: new. Hardcover. Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners. Brody examines two components of public relations practice: development of the public relations program and production of materials. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780275926779
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Public Relations Programming and Production:
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Public Relations Programming and Production
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Public Relations Programming and Production (Hardcover)
Published by
Bloomsbury Publishing Plc, Westport, 1988
ISBN 10: 027592677X
ISBN 13: 9780275926779
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Hardcover
Seller: CitiRetail, Stevenage, United Kingdom
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Hardcover. Condition: new. Hardcover. Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners. Brody examines two components of public relations practice: development of the public relations program and production of materials. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780275926779
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Public Relations Programming and Production
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Brody examines two components of public relations practice: development of the public relations program and production of materials.Über den AutorE. W. BRODY teaches public relations in the Department of Journalism at Memphis St. Seller Inventory # 446866032
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Public Relations Programming and Production
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Hardcover. Condition: Brand New. 328 pages. 9.75x6.50x1.25 inches. In Stock. Seller Inventory # x-027592677X
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Public Relations Programming and Production
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners. Seller Inventory # 9780275926779
Quantity: 1 available