Items related to Political Campaign Communication (Praeger Series in...
This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.
This fourth edition of the classic text on American political communication uses principles and practices of speech communication to examine election campaigns. Widely used as the only truly comprehensive book written from a campaign perspective, this new edition is distinguished by fresh examples and information from the 1996 presidential campaign, the 1998 congressional campaigns, and early 2000 presidential campaigns.
Trent and Friedenberg include up-to-date analysis and discussions of communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, political debates and public speaking, news conferences and apologias, and the effects and influence of political consultants. Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. A crucial text for courses in political campaign communication, campaigns, persuasion, and mass communication.
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About the Author:
JUDITH S. TRENT is Professor of Communication and Associate Vice President for Graduate Studies and Research at the University of Cincinnati. She has written and spoken widely on the subject of political campaign communication.
ROBERT V. FRIEDENBERG is Professor of Communication at Miami (Ohio) University. He edited Rhetorical Studies of National Political Debates: 1960-1968 (Praeger, 1990). In 1989 he received the Outstanding Book of the Year Award from the Religious Speech Communication Association for Hear O Israel The History of American Jewish Preaching 1654-1970. He has served as a communication consultant for the Republican National Committee and has been involved in over 70 political campaigns.
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- PublisherPraeger
- Publication date1991
- ISBN 10 0275934012
- ISBN 13 9780275934019
- BindingPaperback
- Edition number2
- Number of pages320
- Rating
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