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This book offers a critical approach for the study of media literacy. In Part One, the author furnishes the theoretical tools (the keys) that will enable students to identify and analyze messages conveyed through the media. In Part Two, they are given the opportunity to apply these keys to a variety of media formats: journalism, advertising, and political communications. The final section discusses important issues in media communications: media and violence, media and children, media and social change, and global communications. Ideal for college courses focusing on the topic of media literacy, this text can also be adopted as the primary text in several other media-related courses, such as media criticism; media research; Introduction to Mass Communications; Media and Society; media seminars; and education courses in communications, language arts, or social studies. A separate Instructor's Manual is available upon request.
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Analyzes the many ways in which the media determines what we see, hear, and understand on a day-to-day basis, and devotes special attention to the growing importance of digital media in our lives.About the Author:
lverblatt /f Art/b ART SILVERBLATT is Associate Professor and chair of the department of Media Communications at Webster University in St. Louis, Missouri./e He earned his Ph.D. in 1980 from Michigan State University.
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Book Description Praeger, 1995. Paperback. Condition: Used: Very Good. Seller Inventory # 181010081
Book Description ABC-CLIO, LLC. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0275948315I3N00
Book Description Praeger. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 3111588523
Book Description Praeger, 1995. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0275948315-2-4
Book Description Praeger Pub, 1995. Paperback. Condition: Used: Good. Seller Inventory # SONG0275948315
Book Description Praeger Publishers, 1995. Paperback. Condition: GOOD. Only "good" condition due to marks in first couple of chapters. Large softcover published in 1995 by Praeger. Slight wear. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. FREE TRACKING ON ALL SHIPMENTS WITHIN USA. Seller Inventory # 54181
Book Description Greenwood Publishing Group, Incorporated, Westport, CT, U.S.A., 1995. Trade Paperback. Condition: As New. First Trade Paperback. Reviewer's copy with slip laid in. Barely used, virtually as new. Tight and clean. Flat spine has no cracks or creases. Book. Seller Inventory # 004548
Book Description Praeger, CT, 1995. Softcover. Condition: Very Good. First edition. Very good in wrappers. paeprback. Publishers info included. Pages and cover clean. Corners rubbed. Please Note: This book has been transferred to Between the Covers from another database and might not be described to our usual standards. Please inquire for more detailed condition information. Seller Inventory # 116554
Book Description Praeger Publishers, 1995. Condition: Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP105448198
Book Description Praeger. Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Seller Inventory # Z1-C-085-01768