Marketing Channel Management: An Instructor's Manual

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9780275955472: Marketing Channel Management: An Instructor's Manual
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Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

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Book Description:

This text introduces the student to the concepts and applications of the marketing channel using real-world business applications. It is designed to be lively and informative and will prove useful for those with previous study of marketing as well as the beginner.

About the Author:

RUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University. He has held a number of positions in business and is the founder of R. W. McCalley and Associates, a management consulting firm based in Arizona.

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Book Description ABC-CLIO, United States, 1996. Paperback. Condition: New. Language: English. Brand new Book. Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies. Seller Inventory # AAV9780275955472

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Book Description ABC-CLIO, United States, 1996. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Marketing Channel Management: An Instructor s Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies. Seller Inventory # AAV9780275955472

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Book Description Praeger. Paperback. Condition: New. 80 pages. Dimensions: 9.0in. x 6.1in. x 0.3in.Marketing Channel Management: An Instructors Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and MarketS and Lt;i. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780275955472

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