Harvesting Minds: How TV Commercials Control Kids

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9780275971014: Harvesting Minds: How TV Commercials Control Kids
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What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum.

In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were red with little blue squares that have arrows sticking out of them.^L ^L Also, kids blurred one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids replayed commercials by repeating or reconstructing an ad in some way―by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's Pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star).

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Book Description:

Fox's groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day. After interviewing 200 kids in rural Missouri schools that receive the Channel One broadcast, Fox concludes that such commercials influence kids' thinking, language, and behavior, shaping them into more active consumers.

About the Author:

ROY F. FOX teaches at the University of Missouri-Columbia, where he also directs the Missouri Writing Project. He is the author of Technical Communication: Problems and Solutions (1994) and editor of Images in Language, Media, and Mind (1994). He has published numerous articles and chapters on thinking, visual/media literacy and culture.

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9780275952037: Harvesting Minds: How TV Commercials Control Kids

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Book Description ABC-CLIO, United States, 2000. Paperback. Condition: New. Language: English. Brand new Book. What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were red with little blue squares that have arrows sticking out of them.^L ^L Also, kids blurred one type of TV text with another, often mistaking Pepsi ads for public service announcements.Kids replayed commercials by repeating or reconstructing an ad in some way-by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's Pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star). Seller Inventory # AAV9780275971014

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Book Description ABC-CLIO, United States, 2000. Paperback. Condition: New. Language: English. Brand new Book. What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were red with little blue squares that have arrows sticking out of them.^L ^L Also, kids blurred one type of TV text with another, often mistaking Pepsi ads for public service announcements.Kids replayed commercials by repeating or reconstructing an ad in some way-by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's Pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star). Seller Inventory # AAV9780275971014

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Book Description Praeger. Paperback. Condition: New. 232 pages. Dimensions: 9.0in. x 6.0in. x 0.7in.What happens when kids are held captive to an endless stream of MTV-like television commercials Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why Because more than eight million students in 40 of Americas schools, every day, watch TV commercials as part of Channel Ones news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute Americas only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The planes seats, students noted, were red with little blue squares that have arrows sticking out of them. L L Also, kids blurred one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids replayed commercials by repeating or reconstructing an ad in some wayby singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Dominos Pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star). This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780275971014

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