Brought to You By: Postwar Television Advertising and the American Dream

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9780292777637: Brought to You By: Postwar Television Advertising and the American Dream

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

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About the Author:

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.

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"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." (Jerry Della Femina, President, Jerry Della Femina & Partners)

"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture" (John Gerzema, Managing Director, Fallon NYC)

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Lawrence R. Samuel
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Book Description University of Texas Press 1/1/2002, 2002. Paperback or Softback. Book Condition: New. Brought to You by: Postwar Television Advertising and the American Dream. Book. Bookseller Inventory # BBS-9780292777637

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