For God, Country and Coca-Cola: The Unauthorized History of the World's Most Popular Soft Drink - Hardcover

Pendergrast, Mark

Hardcover

ISBN 10: 0297813390 ISBN 13: 9780297813392

Publisher: Scribners, 1993

Synopsis

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world this is business history at its best: in fact, The Real Thing.”

About this title

About the Author:

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

From The Washington Post:

"An encyclopedic history of Coke and its subculture. [Pendergrast] has used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."

About this edition

• Publisher: Scribners
• Publication date: 1993
• ISBN 10: 0297813390
• ISBN 13: 9780297813392
• Binding: Hardcover
• Edition number: 1
• Number of pages: 388