Made to Play House: Dolls and the Commercialization of American Girlhood, 1830-1930

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9780300207583: Made to Play House: Dolls and the Commercialization of American Girlhood, 1830-1930

Dolls have long been perceived as symbols of domesticity, maternity, and materialism, designed by men and loved by girls who wanted to "play house." In this engagingly written and illustrated social history of the American doll industry, Miriam Formanek-Brunell shows that this has not always been the case. Drawing on a wide variety of contemporary sources-including popular magazines, advertising, autobiographies, juvenile literature, patents, photographs, and the dolls themselves-Formanek-Brunell traces the history of the doll industry back to its beginnings, a time when American men, women, and girls each claimed the right to construct dolls and gender. Formanek-Brunell describes how dolls and doll play changed over time: antebellum rag dolls taught sewing skills; Gilded Age fashion dolls inculcated formal social rituals; Progressive Era dolls promoted health and active play; and the realistic baby dolls of the 1920s fostered girls' maternal impulses. She discusses how the aesthetic values and business methods of women doll-makers differed from those of their male counterparts, and she describes, for example, Martha Chase, who made America's first soft, sanitary cloth dolls, and Rose O'Neill, inventor of the Kewpie doll. According to Formanek-Brunell, although American businessmen ultimately dominated the industry with dolls they marketed as symbols of an idealized feminine domesticity, businesswomen presented an alternative vision of gender for both girls and boys through a variety of dolls they manufactured themselves.

"synopsis" may belong to another edition of this title.

About the Author:

Miriam Formanek-Brunell is visiting research scholar at the Center for Research on Women at Wellesley College.

Review:

Provides a fresh perspective on the construction of gender in America..a pioneering book of interest to collectors, historians of women and of consumer culture, and anyone who has a child who plays with dolls.

(Molly Ladd-Taylor Journal of American History )

Formanek-Brunell effectively challenges the popular assumption that dolls are representation of patriarchal culture and that girls are passive consumers of that culture.

(Lisa A. Marovich Technology and Culture )

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Book Description Yale University Press, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Dolls have long been perceived as symbols of domesticity, maternity, and materialism, designed by men and loved by girls who wanted to play house. In this engagingly written and illustrated social history of the American doll industry, Miriam Formanek-Brunell shows that this has not always been the case. Drawing on a wide variety of contemporary sources-including popular magazines, advertising, autobiographies, juvenile literature, patents, photographs, and the dolls themselves-Formanek-Brunell traces the history of the doll industry back to its beginnings, a time when American men, women, and girls each claimed the right to construct dolls and gender. Formanek-Brunell describes how dolls and doll play changed over time: antebellum rag dolls taught sewing skills; Gilded Age fashion dolls inculcated formal social rituals; Progressive Era dolls promoted health and active play; and the realistic baby dolls of the 1920s fostered girls maternal impulses. She discusses how the aesthetic values and business methods of women doll-makers differed from those of their male counterparts, and she describes, for example, Martha Chase, who made America s first soft, sanitary cloth dolls, and Rose O Neill, inventor of the Kewpie doll. According to Formanek-Brunell, although American businessmen ultimately dominated the industry with dolls they marketed as symbols of an idealized feminine domesticity, businesswomen presented an alternative vision of gender for both girls and boys through a variety of dolls they manufactured themselves. Bookseller Inventory # AAV9780300207583

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Book Description Yale University Press, United States, 2014. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Dolls have long been perceived as symbols of domesticity, maternity, and materialism, designed by men and loved by girls who wanted to play house. In this engagingly written and illustrated social history of the American doll industry, Miriam Formanek-Brunell shows that this has not always been the case. Drawing on a wide variety of contemporary sources-including popular magazines, advertising, autobiographies, juvenile literature, patents, photographs, and the dolls themselves-Formanek-Brunell traces the history of the doll industry back to its beginnings, a time when American men, women, and girls each claimed the right to construct dolls and gender. Formanek-Brunell describes how dolls and doll play changed over time: antebellum rag dolls taught sewing skills; Gilded Age fashion dolls inculcated formal social rituals; Progressive Era dolls promoted health and active play; and the realistic baby dolls of the 1920s fostered girls maternal impulses. She discusses how the aesthetic values and business methods of women doll-makers differed from those of their male counterparts, and she describes, for example, Martha Chase, who made America s first soft, sanitary cloth dolls, and Rose O Neill, inventor of the Kewpie doll. According to Formanek-Brunell, although American businessmen ultimately dominated the industry with dolls they marketed as symbols of an idealized feminine domesticity, businesswomen presented an alternative vision of gender for both girls and boys through a variety of dolls they manufactured themselves. Bookseller Inventory # AAV9780300207583

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Book Description Yale University Press 1/24/2014, 2014. Paperback or Softback. Book Condition: New. Made to Play House: Dolls and the Commercialization of American Girlhood, 1830-1930. Book. Bookseller Inventory # BBS-9780300207583

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Book Description Yale University Press. Paperback. Book Condition: New. 248 pages. Dimensions: 9.2in. x 6.1in. x 0.6in.Dolls have long been perceived as symbols of domesticity, maternity, and materialism, designed by men and loved by girls who wanted to play house. In this engagingly written and illustrated social history of the American doll industry, Miriam Formanek-Brunell shows that this has not always been the case. Drawing on a wide variety of contemporary sources-including popular magazines, advertising, autobiographies, juvenile literature, patents, photographs, and the dolls themselves-Formanek-Brunell traces the history of the doll industry back to its beginnings, a time when American men, women, and girls each claimed the right to construct dolls and gender. Formanek-Brunell describes how dolls and doll play changed over time: antebellum rag dolls taught sewing skills; Gilded Age fashion dolls inculcated formal social rituals; Progressive Era dolls promoted health and active play; and the realistic baby dolls of the 1920s fostered girls maternal impulses. She discusses how the aesthetic values and business methods of women doll-makers differed from those of their male counterparts, and she describes, for example, Martha Chase, who made Americas first soft, sanitary cloth dolls, and Rose ONeill, inventor of the Kewpie doll. According to Formanek-Brunell, although American businessmen ultimately dominated the industry with dolls they marketed as symbols of an idealized feminine domesticity, businesswomen presented an alternative vision of gender for both girls and boys through a variety of dolls they manufactured themselves. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780300207583

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