The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets.
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Book Description Cengage Learning EMEA, 1994. Paperback. Book Condition: New. book. Bookseller Inventory # M0304328251