Bloganomics: How to Know What Your Market Loves and Hates

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9780307339140: Bloganomics: How to Know What Your Market Loves and Hates
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Explains how managers can take full advantage of the growing blog phenomenon as a valuable marketing tool, source of consumer feedback, and public relations vehicle to develop new products, market old ones, and insure the future success of a business. 30,000 first printing.

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