Switch: How to Change Things When Change Is Hard. by Chip Heath, Dan Heath

4.02 avg rating
( 30,722 ratings by Goodreads )
 
9780307885036: Switch: How to Change Things When Change Is Hard. by Chip Heath, Dan Heath

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

"synopsis" may belong to another edition of this title.

Review:

Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard

"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.

But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)

It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?

We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.

When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).

In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.

In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath

(Photo © Amy Surdacki)

About the Author:

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School, as well as the cofounder of a college textbook publishing firm called Thinkwell. Dan lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company magazine.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Chip Heath
Published by Random House LCC US (2013)
ISBN 10: 0307885038 ISBN 13: 9780307885036
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Random House LCC US, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service  In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Bookseller Inventory # LIB9780307885036

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.34
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Chip Heath
Published by Random House LCC US (2013)
ISBN 10: 0307885038 ISBN 13: 9780307885036
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Random House LCC US, 2013. Paperback. Book Condition: New. Language: English . Brand New Book. Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service  In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Bookseller Inventory # LIB9780307885036

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.35
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Chip Heath
ISBN 10: 0307885038 ISBN 13: 9780307885036
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 12222237-n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.72
Convert Currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, Rates & Speeds

4.

Heath, Chip / Heath, Dan
ISBN 10: 0307885038 ISBN 13: 9780307885036
New Quantity Available: 1
Seller:
Rating
[?]

Book Description Book Condition: New. Publisher/Verlag: Random House US | How to Change Things When Change Is Hard | We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. | Format: Paperback | Language/Sprache: english | 246 gr | 203x133x20 mm | 320 pp. Bookseller Inventory # K9780307885036

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.42
Convert Currency

Add to Basket

Shipping: US$ 3.53
From Germany to U.S.A.
Destination, Rates & Speeds

5.

Heath, Chip
Published by Random House LCC US
ISBN 10: 0307885038 ISBN 13: 9780307885036
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Random House LCC US. paperback. Book Condition: New. Bookseller Inventory # 9780307885036

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 10.91
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Chip Heath
Published by Crown Publishers Random House US Jan 2013 (2013)
ISBN 10: 0307885038 ISBN 13: 9780307885036
New Taschenbuch Quantity Available: 2
Seller:
Rating
[?]

Book Description Crown Publishers Random House US Jan 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - Ob Diät oder Jobwechsel - mit 'Switch' löst man nicht nur kurzfristig Probleme, sondern bleibt dauerhaft erfolgreich! Egal, ob man mit dem Rauchen aufhören, kein Fastfood mehr essen oder den Job wechseln will, jeder weiß: Es ist nicht leicht, Veränderungen und gute Vorsätze in die Tat und dauerhaft umzusetzen. Der rationale Teil des Hirns weiß, dass die Veränderung gut ist - doch der emotionale will alles gerne wie gehabt beibehalten. Deshalb müssen die beiden idealerweise zusammenarbeiten. Dan und Chip Heath haben in ihrem Buch nach Jahre langer Forschung und Praxis überraschend einfache, aber wirklich funktionierende Strategien zusammengestellt, wie man den bequemen Teil des Hirns austrickst. Sie zeigen, dass jeder einen Richtungswechsel gegen natürliche Widerstände durchsetzen kann privat wie beruflich. 'Switch' veranschaulicht, wie und wodurch der Wechsel dauerhaft gelingt. Veränderungen können gelingen entspannt, dauerhaft und sofort! We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. 320 pp. Englisch. Bookseller Inventory # 9780307885036

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.57
Convert Currency

Add to Basket

Shipping: US$ 14.17
From Germany to U.S.A.
Destination, Rates & Speeds

7.

Chip Heath
Published by Crown Publishers Random House US Jan 2013 (2013)
ISBN 10: 0307885038 ISBN 13: 9780307885036
New Taschenbuch Quantity Available: 2
Seller:
Agrios-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description Crown Publishers Random House US Jan 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - Ob Diät oder Jobwechsel - mit 'Switch' löst man nicht nur kurzfristig Probleme, sondern bleibt dauerhaft erfolgreich! Egal, ob man mit dem Rauchen aufhören, kein Fastfood mehr essen oder den Job wechseln will, jeder weiß: Es ist nicht leicht, Veränderungen und gute Vorsätze in die Tat und dauerhaft umzusetzen. Der rationale Teil des Hirns weiß, dass die Veränderung gut ist - doch der emotionale will alles gerne wie gehabt beibehalten. Deshalb müssen die beiden idealerweise zusammenarbeiten. Dan und Chip Heath haben in ihrem Buch nach Jahre langer Forschung und Praxis überraschend einfache, aber wirklich funktionierende Strategien zusammengestellt, wie man den bequemen Teil des Hirns austrickst. Sie zeigen, dass jeder einen Richtungswechsel gegen natürliche Widerstände durchsetzen kann privat wie beruflich. 'Switch' veranschaulicht, wie und wodurch der Wechsel dauerhaft gelingt. Veränderungen können gelingen entspannt, dauerhaft und sofort! We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. 320 pp. Englisch. Bookseller Inventory # 9780307885036

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.58
Convert Currency

Add to Basket

Shipping: US$ 20.22
From Germany to U.S.A.
Destination, Rates & Speeds

8.

Chip Heath
Published by Crown Publishers Random House US Jan 2013 (2013)
ISBN 10: 0307885038 ISBN 13: 9780307885036
New Taschenbuch Quantity Available: 2
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description Crown Publishers Random House US Jan 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - Ob Diät oder Jobwechsel - mit 'Switch' löst man nicht nur kurzfristig Probleme, sondern bleibt dauerhaft erfolgreich! Egal, ob man mit dem Rauchen aufhören, kein Fastfood mehr essen oder den Job wechseln will, jeder weiß: Es ist nicht leicht, Veränderungen und gute Vorsätze in die Tat und dauerhaft umzusetzen. Der rationale Teil des Hirns weiß, dass die Veränderung gut ist - doch der emotionale will alles gerne wie gehabt beibehalten. Deshalb müssen die beiden idealerweise zusammenarbeiten. Dan und Chip Heath haben in ihrem Buch nach Jahre langer Forschung und Praxis überraschend einfache, aber wirklich funktionierende Strategien zusammengestellt, wie man den bequemen Teil des Hirns austrickst. Sie zeigen, dass jeder einen Richtungswechsel gegen natürliche Widerstände durchsetzen kann privat wie beruflich. 'Switch' veranschaulicht, wie und wodurch der Wechsel dauerhaft gelingt. Veränderungen können gelingen entspannt, dauerhaft und sofort! We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. 320 pp. Englisch. Bookseller Inventory # 9780307885036

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.58
Convert Currency

Add to Basket

Shipping: US$ 20.22
From Germany to U.S.A.
Destination, Rates & Speeds

9.

Chip Heath
Published by Random House Business Books (2011)
ISBN 10: 0307885038 ISBN 13: 9780307885036
New Quantity Available: 1
Seller:
Nearfine Books
(Brooklyn, NY, U.S.A.)
Rating
[?]

Book Description Random House Business Books, 2011. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9780307885036-1

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.99
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds

10.

Chip Heath
Published by Crown Publishers Random House US Jan 2013 (2013)
ISBN 10: 0307885038 ISBN 13: 9780307885036
New Taschenbuch Quantity Available: 2
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description Crown Publishers Random House US Jan 2013, 2013. Taschenbuch. Book Condition: Neu. Neuware - Ob Diät oder Jobwechsel - mit 'Switch' löst man nicht nur kurzfristig Probleme, sondern bleibt dauerhaft erfolgreich! Egal, ob man mit dem Rauchen aufhören, kein Fastfood mehr essen oder den Job wechseln will, jeder weiß: Es ist nicht leicht, Veränderungen und gute Vorsätze in die Tat und dauerhaft umzusetzen. Der rationale Teil des Hirns weiß, dass die Veränderung gut ist - doch der emotionale will alles gerne wie gehabt beibehalten. Deshalb müssen die beiden idealerweise zusammenarbeiten. Dan und Chip Heath haben in ihrem Buch nach Jahre langer Forschung und Praxis überraschend einfache, aber wirklich funktionierende Strategien zusammengestellt, wie man den bequemen Teil des Hirns austrickst. Sie zeigen, dass jeder einen Richtungswechsel gegen natürliche Widerstände durchsetzen kann privat wie beruflich. 'Switch' veranschaulicht, wie und wodurch der Wechsel dauerhaft gelingt. Veränderungen können gelingen entspannt, dauerhaft und sofort! 320 pp. Englisch. Bookseller Inventory # 9780307885036

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.57
Convert Currency

Add to Basket

Shipping: US$ 34.79
From Germany to U.S.A.
Destination, Rates & Speeds