An in-depth look at the life of the charismatic Werner Erhard traces his career, including the founding of est, his New Age-human potential course, and his new movement, The Forum, examining the controversies that have constantly surround him.
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Mud-slinging expos‚ of the notorious pop guru who ``got it''- -and then tried to give it to the rest of the world. As his title makes clear, Pressman (a former writer for California Lawyer) makes no pretense to objectivity here: His Werner Erhard is a charismatic but abusive con man with a genius for repackaging and marketing others' ideas. Erhard, he tells us, was born in 1935 Pennsylvania as ``Jack Rosenberg''; grew up to be a married car-salesman with kids; fell in love and remarried, committing bigamy; changed his name to Werner Erhard; and moved with his new wife to California. There, while selling encyclopedias door-to-door, Erhard hooked up with Scientology and a teaching method called Mind Dynamics, then broke away to begin est. Within two years, est had expanded into a multimillion-dollar business whose confrontational, allegedly transformational, techniques had been sold to tens of thousands, including many celebrities. Pressman highlights est's little-known debt to Scientology and Mind Dynamics; traces the outfit's byzantine, perhaps shady, financial structure; emphasizes Erhard's sybaritic way of life and cult of personality; and hammers home the guru's bullying side--which, at its ugliest, may have led him to beat his wife and molest his daughters. What the author dramatically fails to provide by bearing down on the negative (to the extent that nearly all his informants denounce est and its founder) is any real understanding of est's teachings--and of why they appealed so deeply to so many. Today, Erhard, escaping bad publicity, is in exile, his whereabouts apparently unknown to the press, including Pressman: a suitably shadowy stage in the life of a man who remains an enigma despite a dogged telling here of what, surely, is only half the story. -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.From Library Journal:
Pressman, a San Francisco-based journalist, offers a compelling account of the 1980s guru who rose from selling used cars to peddling personal transformation. Erhard's dubious Est program--today known as The Forum--promises outlandish benefits in return for outlandish cash outlays. Like many of his predecessors, (notably L. Ron Hubbard, the demented fabricator of Scientology, whom Erhard briefly followed), Erhard progressed from a tireless, aggressive proselytizer to a psychotic egomaniac. Pressman skillfully documents Erhard's ascension to godlike status, and his irrevocable, shameful plummet following an episode that aired in 1991 on 60 Minutes , in which Erhard's daughter accused him of sexual abuse (a charge that Erhard allegedly deflected by characterizing it as "a nurturing experience"). Most public libraries should place this expose on the same shelves as Wendy Kaminer's I'm Dysfunctional, You're Dysfunctional ( LJ 6/1/92).
- Mark Annichiarico, "Library Journal"
Copyright 1993 Reed Business Information, Inc.
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Book Description St. Martin's Press, 1993. Hardcover. Book Condition: New. St. Martin's Press, 1993. New. , Hardcover, New, unused, in dust jacket. Bright, clean, tight. 289 pages. Multiple new copies available. Out-of-print and antiquarian booksellers since 1933. We pack and ship with care. Bookseller Inventory # LINCBOOK030635
Book Description St Martins Pr, 1993. Hardcover. Book Condition: New. book. Bookseller Inventory # M0312092962
Book Description St Martins Pr, 1993. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0312092962
Book Description St Martins Pr, 1993. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110312092962
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