Managing Green Issues - Hardcover

Tom Curtin; Jacqueline Jones

Hardcover

ISBN 10: 0312237162 ISBN 13: 9780312237165

Publisher: Palgrave Macmillan, 2001

The management of environmental has become a key concern for many companies. Not only do these issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.

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About the Author:

Tom Curtin now owns his own consultancy company,Green Issues Communications, that specializes in this area of management.

Review:

'This book is an absolute must for anyone who wants to engage in a sensible dialogue with communities and their representatives. It is practical and easy to read and use. If developers want real results in a timely fashion then this book, and its new chapters on consultation, are essential reading.' - Martin Leyland, Managing Director, David Wilson Estates

'This book provides a fascinating insight into the process and pitfalls of engaging with third parties on environmental issues. Environmentally aware businesses like Thames Water have long realised the importance of understanding the needs of customers and the wider public when developing their business agenda. The use of independent and skilful third parties is undoubtedly a way increasing the effectiveness of this approach.' - Bill Alexander, Chief Executive, Thames Water Plc

'This analysis of green issues is as incisive as it is unsettling. Pointing out the contradictions of individual and corporate behaviour, he gives a compelling tour de force showing why so many companies fail to get to grips with green issues. But this book's especial value is its wealth of eminently usable strategies. A must-have manual for all those involved in managing environmentally- sensitive issues.' - Dr David Michie, author of The Invisible Persuaders and the PR thriller novel Conflict of Interest

'Intriguing and thought-provoking. Should be read by those involved in green issues from whatever standpoint.' - Anthony O'Hear, Professor of Philosophy, University of Bradford

'This book introduces the many different players, some amateurs, some very professional, explains their strengths and weaknesses, outlines some of the complex issues involved, in a helpfully direct way, and introduces us to a clear strategy ad some fascinating tactics which, if adopted, may well result in even apparently contentious and potentially very unpopular (but nevertheless necessary) developments being accepted with good grace.' - Admiral Sir Julian Oswald

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