Selling Out: The Gay and Lesbian Movement Goes to Market

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9780312239268: Selling Out: The Gay and Lesbian Movement Goes to Market

In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche market and social movement in the context of the rise of consumer culture and pictorial advertising and the rise of identity-based social movements over the course of the 20th century, Alexandra Chasin examines specific sites of intersection between them: the gay and lesbian press, advertising, boycotting, and the mechanisms of funding the movement.

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From the Publisher:

"Describing the concrete effects of money on politics, from advertising to boycotts and fundraising, Selling Out takes a hard look at the losses, as well as the gains, that have come from the marketing of gay men and lesbians. As gay men and lesbians become less of a public and more of a market, and as the movement dwindles into a trend, Chasin's insights will become more and more critical. Dare I say, Buy this book?'"
-MICHAEL WARNER, Professor of English, Rutgers University, author of The Trouble with Normal: Sex, Politics, and the Ethics of Queer Life

"At a time of increasing conservatism in the LGBTQ movement, Alexandra Chasin opens crucial questions. Taking an analytical step back from the clamor for attention from pop culture and niche marketing, Selling Out reminds us of the values underlying the demand for sexual liberation, of the dangers of single-issue organizing, and of the political nature of the struggle. We dare not go forward without considering the issues Chasin raises.
-ALISA SOLOMON, Executive Director, Center for Lesbian and Gay Studies, CUNY

About the Author:

Alexandra Chasin teaches at the University of Geneva and is co-chair of the Board of Directors of the International Gay and Lesbian Human Rights Commission.

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