Rich Cohen Sweet and Low: A Family Story

ISBN 13: 9780312426019

Sweet and Low: A Family Story

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9780312426019: Sweet and Low: A Family Story
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Sweet and Low is the bittersweet, hilarious story of Ben Eisenstadt, who invented sugar packets and Sweet'N Low, and amassed the great fortune that would later destroy his family. It is a story of immigrants, Jewish gangsters, and Brooklyn; of sugar, saccharine, obesity, and diet crazes; of jealousy, betrayal, and ambition. Disinherited along with his mother and siblings, Rich Cohen has written a rancorous, colorful history of his extraordinary family and their pursuit of the American dream.

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Review:

Sweet and Low by Richard Cohen bills itself as "the unauthorized true story of one Brooklyn family." And what a family. Cohen, the disinherited grandson of the artificial sweetener Sweet 'n' Low's inventor, combines two parts Horatio Alger-memoir, one part cultural commentary and three parts personal criticism into a fascinating snapshot of American life, immigrant experience and a broad sermon on the perils of fortune. Cohen's maternal grandfather, Ben Eisenstadt, a mid-grade inventor and Brooklyn restaurateur concocts the idea of selling sugar in individual packets--a revolutionary concept in the age of crusty, unsanitary sugar dispensers. His idea stolen by the big sugar companies, Cohen squeaks out a post-war living selling his packets in their shadow until he and his son, Marvin, invent the formula for the saccharine sweetener and catch the first big wave of the American diet craze. Those little pink packets create a vast fortune soon tarnished by interfamily squabbles, Mafia influence, FDA edicts and, mostly, the baser aspects of human nature--greed, jealousy and pride. Cohen, a writer for Rolling Stone and The New Yorker, among other publications, weaves a compelling and often biting narrative about his mother's family. Using those pink packets as metaphor, he paints a dystopic portrait of the American Dream, that, in his family's case, was as devoid of nourishment as any artificial sweetener.--Jeremy Pugh

About the Author:

Rich Cohen is the author of Tough Jews, The Avengers, and Machers and Rockers, and the memoir Lake Effect. His work has appeared in The New Yorker and Vanity Fair, among many other publications, and he is a contributing editor to Rolling Stone. He lives in New York City.

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Book Description Picador USA, United States, 2007. Paperback. Condition: New. Language: English . Brand New Book. Sweet and Low is the bittersweet, hilarious story of Ben Eisenstadt, who invented sugar packets and Sweet N Low, and amassed the great fortune that would later destroy his family. It is a story of immigrants, Jewish gangsters, and Brooklyn; of sugar, saccharine, obesity, and diet crazes; of jealousy, betrayal, and ambition. Disinherited along with his mother and siblings, Rich Cohen has written a rancorous, colorful history of his extraordinary family and their pursuit of the American dream. Seller Inventory # AAS9780312426019

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Book Description Picador USA, United States, 2007. Paperback. Condition: New. Language: English . Brand New Book. Sweet and Low is the bittersweet, hilarious story of Ben Eisenstadt, who invented sugar packets and Sweet N Low, and amassed the great fortune that would later destroy his family. It is a story of immigrants, Jewish gangsters, and Brooklyn; of sugar, saccharine, obesity, and diet crazes; of jealousy, betrayal, and ambition. Disinherited along with his mother and siblings, Rich Cohen has written a rancorous, colorful history of his extraordinary family and their pursuit of the American dream. Seller Inventory # AAS9780312426019

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Book Description Picador USA, United States, 2007. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Sweet and Low is the bittersweet, hilarious story of Ben Eisenstadt, who invented sugar packets and Sweet N Low, and amassed the great fortune that would later destroy his family. It is a story of immigrants, Jewish gangsters, and Brooklyn; of sugar, saccharine, obesity, and diet crazes; of jealousy, betrayal, and ambition. Disinherited along with his mother and siblings, Rich Cohen has written a rancorous, colorful history of his extraordinary family and their pursuit of the American dream. Seller Inventory # BZE9780312426019

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Book Description Picador. Paperback. Condition: New. 288 pages. Dimensions: 8.2in. x 5.5in. x 0.9in.Sweet and Low is the bittersweet, hilarious story of Ben Eisenstadt, who invented sugar packets and SweetN Low, and amassed the great fortune that would later destroy his family. It is a story of immigrants, Jewish gangsters, and Brooklyn; of sugar, saccharine, obesity, and diet crazes; of jealousy, betrayal, and ambition. Disinherited along with his mother and siblings, Rich Cohen has written a rancorous, colorful history of his extraordinary family and their pursuit of the American dream. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780312426019

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