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Unlike other popular culture readers, Signs of Life presumes that this topic merits rigorous analysis and so provides a conceptual framework for understanding it: semiotics, a field of critical theory developed specifically for the interpretation of culture and its signs. The selections in Signs of Life are arranged in provocative chapters (on such themes as gender codes, television and music, film, and advertising) that tap into students’ own experiences with and interest in popular culture.The uniquely qualified editorial team of a prominent semiotician and an experienced writing instructor have prepared extensive apparatus to prompt the rigorous analysis that helps students become better thinkers and writers. In this exciting edition, Signs of Life examines fresh topics with an emphasis on the emerging phenomenon of Web 2.0. Maasik and Solomon continue to stay on the leading edge of popular culture, examining the hottest trends that capture students’ attention.
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Sonia Maasik is a lecturer in the UCLA Writing Programs, where she has taught writing from developmental to advanced levels.Jack Solomon is professor of English at California State University, Northridge, and teaches literature and critical theory. He is often interviewed by the California media for analysis of current events and trends. The two together also have published California Dreams and Realities: Readings for Critical Thinkers and Writers, Third Edition (Bedford/St. Martin’s, 2005).
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