Peter Spillard Organization and Marketing

ISBN 13: 9780312587703

Organization and Marketing

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9780312587703: Organization and Marketing

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

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'The book breaks new ground...in emphasizing tha tmarketing is as much a consequence of organizational structure as it is an influence upon it.' M. J. Baker, Strathclyde University.

'An excellent guide for understanding the complexities of structuring marketing organizations.' Rad Spassitch

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Spillard, Peter
Published by Palgrave Macmillan (1985)
ISBN 10: 0312587708 ISBN 13: 9780312587703
Used Quantity Available: 1
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Better World Books
(Mishawaka, IN, U.S.A.)
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Book Description Palgrave Macmillan, 1985. Book Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP8166605

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