Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

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9780312617912: Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news.

Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

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From the Inside Flap:

"At laser speed, Internet attacks destroy reputations, brands, businesses...even lives."

From false Wikipedia entries to Yelp attacks, obscene fabricated images to Facebook privacy concerns, every CEO and celebrity, small business owner, entrepreneur, physician, lawyer, journalist and politician, parent and child, is at risk of digital assassination.

Two leading advisors to Fortune 500 corporations and public figures look beyond the technology to examine what social media realities, history, pop culture and futuristic science tell us about how to deal with digital assassins.

Richard Torrenzano and Mark Davis predict what the end of privacy will mean for civilization--and provide a course of actions to turn the tables on your would-be assassins.  Using vivid stories pulled from history and the headlines, they illustrate the "Seven Swords of Digital Assassination"-- seven distinct forms that digital attackers assume:

  • New Media Mayhem--"Gossip Girls" who pushed aside traditional media and balanced reporting
  • Silent Slashers--Online damage to your business and reputation by unfelt "cuts"
  • Evil Clones-- Confessions to something terrible using your name and image
  • Human Flesh Search Engine--Crowd sourcing that inspires instant digital lynch mobs
  • Jihad by Proxy--Moneyed interests that engage in "motive laundering" to launch deadly online attacks
  • Truth Remix--Spinning a bad fact into something far worse
  • Clandestine Combat--The ease with which competitors or enemies simply purloin your secrets
  • These "Seven Swords of Digital Assassination" cut and slice at reputations in different ways; each can be devastating, whether singly or in combination.
Torrenzano and Davis explain how these assassins work, and what you can do to minimize, neutralize, and even defeat them using the "Seven Shields of Digital Assassination"-- seven actions to protect your reputation, brand, business or life.

In our age of instantaneous global information, Digital Assassination is a savvy, streetwise, utterly entertaining -- and essential -- read.

About the Author:

RICHARD TORRENZANO is chief executive of The Torrenzano Group, a New York strategic communications and high-stakes issues management firm that helps organizations "take control of how they are perceived." For almost a decade he was a member of the New York Stock Exchange's Management and Executive committees. He has managed some of the most visible global corporate crises in our lifetime.

MARK DAVIS is a former White House speechwriter and a senior director of the Washington-based White House Writers Group, where he has consulted with the Defense Advanced Research Projects Agency (DARPA), as well as with some of the nation's leading telecommunications, information technology and defense-aerospace companies. He is a frequent lecturer, writer and blogger on politics, technology, and the future.

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Richard Torrenzano, Mark Davis
Published by St. Martin's Press (2011)
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