The Bloomingdale's Eat Healthy Diet

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9780312906412: The Bloomingdale's Eat Healthy Diet
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aThe essence of this breakthrough diet is in Effective Appetite Training, a retraining of the appetite by converting cravings for sweets, salts, and fatty foods into desires for healthy foods, resulting in fast and permanent weight loss.

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From Library Journal:

These are are both serious programs that speak to the need of overweight people to refashion their appetites for the rest of their lives. Yet the two books are very different in approach. Several Bloomingdale's executives attended Stein's EAT Healthy workshops in New York and discovered that the new regimen became a satisfying individual and group experiencehence store promotion of the plan. As Stein explains in her book, it is a three-phase program that promotes quick weight loss in the first ten days, followed by a steady loss to goal, then an individualized maintenance program. In The Rice Diet Report, Moscovitz is not promoting her own program. Rather, she recounts her experience at Dr. Walter Kempner's Rice House in Durham, North Carolina, and thoroughly describes the diet that allowed her to lose 145 pounds in nine months. This diet is a low salt, low protein, low cholesterol, low fat, high carbohydrate, and high fiber one that has been used successfully for four decades under Dr. Kempner's supervision, in association with Duke University. Moscovitz is insightful and kind about the lives of the seriously obese. What she describes is a serious individual effort to lose vast amounts of weight, while Stein is after the more typical 20 pounds or so that can creep up on people. In regard to both books, the question is what they add to this overloaded field. Larger libraries should consider purchasing The Rice Diet Report to complement their collections of more popular diet titles. Allayne C. Heyduk, Riverside Sch. Lib., Oneonta,
Copyright 1986 Reed Business Information, Inc.

From Publishers Weekly:

This diet book is based on a dubious premise contrived by the chairman of Bloomingdale's, Marvin Traub (himself a participant in Stein's New Yorkbased Eat* Healthy Workshop): The ingredients that give a department store its "competitive edge" in retailinginnovation, creativity, energy, vitalityare also the elements that determine a successful diet plan. The core of the book consists of a regimented daily meal plan for a 10-day Transition Phase and a 12-day Stabilization Phase, with instructions for the final, extended Personalization Phase. The nutritional guidelines for the diet are not new, i.e., a decrease in sugars and animal fats, and an increase in complex carbohydrates and vegetable proteins. Perhaps the most helpful aspect of the book are Stein's suggestions on EAT (Effective Appetite Training)learn to crave the foods that make you thinalthough the more conventional eater may have difficulty adjusting to ratatouille, potatoes and other vegetables as daily breakfast fare. Additional features are recipes, nutrition tables and a question and answer section. This "brand name" prescription is for the fashion conscious, but traditional diets would serve as well. 75,000 first printing; $75,000 ad/promo; Literary Guild and Doubleday Book Club alternates; author tour.
Copyright 1986 Reed Business Information, Inc.

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