Information Sources in Advertising History.

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9780313214226: Information Sources in Advertising History.

Format Hardcover Subject Language Arts Disciplines Publisher Greenwood Publishing Group Incorporated

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About the Author:

llay /f Richard /i W. /r comp. and ed.

Review:

"Especially missing in [advertising history] has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated bibliography, and directory of sources. ... The most important section of the book consists of annotated bibliographies [which are] highly useful and generally are comprehensive...."-Journalism History

"Especially missing in Ýadvertising history¨ has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated bibliography, and directory of sources. ... The most important section of the book consists of annotated bibliographies Ýwhich are¨ highly useful and generally are comprehensive...."-Journalism History

?Especially missing in [advertising history] has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated bibliography, and directory of sources. ... The most important section of the book consists of annotated bibliographies [which are] highly useful and generally are comprehensive....?-Journalism History

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