Ethnic Cultures of the World: A Statistical Reference (Cross-Cultural Statistical Encyclopedia of the World)

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9780313297670: Ethnic Cultures of the World: A Statistical Reference (Cross-Cultural Statistical Encyclopedia of the World)

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Ethnic culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 120,000 statistics are provided for over 400 ethnic groups covering a number of social, economic, and business variables. A significant review of literature is also included.

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Book Description:

Quantitative comparisons, including some 120,000 statistics, focus on over 400 of the world's ethnic groups and the impact each has upon such factors as economic development, demographic behavior, and general business policies.

About the Author:

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

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Book Description Greenwood. Hardcover. Book Condition: New. Hardcover. 424 pages. Dimensions: 9.6in. x 6.5in. x 1.4in.This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Ethnic culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 120, 000 statistics are provided for over 400 ethnic groups covering a number of social, economic, and business variables. A significant review of literature is also included. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780313297670

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