Political Campaigns and Political Advertising: A Media Literacy Guide

4.33 avg rating
( 3 ratings by Goodreads )
 
9780313347559: Political Campaigns and Political Advertising: A Media Literacy Guide

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.

Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

"synopsis" may belong to another edition of this title.

Book Description:

Bringing media literacy tools to bear on political campaign coverage and political advertising just as the Internet explodes as a political force, this book will help students and older citizens negotiate the age of political spin.

About the Author:

FRANK W. BAKER is a nationally recognized media literacy consultant and the webmaster of Media Literacy Clearinghouse, a respected media literacy resource Web site. He has worked in television news and as an administrator for instructional television and distance learning in the Orange County (Orlando), Florida, public school system. He is the author of Coming Distractions: Questioning Movies (2007), an introduction to media literacy for elementary students.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Frank W. Baker
Published by Greenwood (2009)
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Greenwood, 2009. Hardcover. Book Condition: New. Bookseller Inventory # SONG0313347557

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.85
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Frank W. Baker
Published by ABC-CLIO (2008)
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Quantity Available: > 20
Print on Demand
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description ABC-CLIO, 2008. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9780313347559

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.68
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Baker Frank W.
Published by ABC-Clio, Incorporated
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description ABC-Clio, Incorporated. Book Condition: New. pp. 196. Bookseller Inventory # 8208407

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.03
Convert Currency

Add to Basket

Shipping: US$ 7.08
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Baker, Frank W.
Published by Greenwood (2017)
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Hardcover Quantity Available: 2
Print on Demand
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Greenwood, 2017. Hardcover. Book Condition: New. This item is printed on demand. Bookseller Inventory # P110313347557

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.05
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

5.

Baker, Frank W.
Published by Greenwood (2009)
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Hardcover Quantity Available: 10
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Greenwood, 2009. Hardcover. Book Condition: New. Bookseller Inventory # INGM9780313347559

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.43
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Frank W. Baker
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Quantity Available: > 20
Print on Demand
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Bookseller Inventory # POD_9780313347559

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.76
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Baker, Frank
Published by ABC-CLIO (2009)
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description ABC-CLIO, 2009. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9780313347559

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 52.70
Convert Currency

Add to Basket

Shipping: US$ 11.58
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Frank W. Baker
Published by Greenwood
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Hardcover Quantity Available: 20
Seller
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Greenwood. Hardcover. Book Condition: New. Hardcover. 194 pages. Dimensions: 10.1in. x 7.2in. x 0.8in.Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780313347559

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.39
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

9.

Baker, Frank W.
Published by Greenwood (2017)
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Hardcover Quantity Available: > 20
Print on Demand
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Greenwood, 2017. Hardcover. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 0313347557

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 63.35
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

10.

Frank W. Baker
Published by ABC-CLIO, United States (2009)
ISBN 10: 0313347557 ISBN 13: 9780313347559
New Hardcover Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description ABC-CLIO, United States, 2009. Hardback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats. Bookseller Inventory # APC9780313347559

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.37
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book