Inside the Chinese Business Mind: A Tactical Guide for Managers

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9780313365195: Inside the Chinese Business Mind: A Tactical Guide for Managers
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An insightful look at how Chinese business people think and live, offering executives and entrepreneurs a better way to understand a country in which business opportunities are still growing.


· Original research involving over 200 Chinese and American business people, based on a survey that applies fundamental theories in psychology and business to international business

· Supplies figures and drawings to illustrate trends and key points

· Includes a multicultural bibliography of significant materials from the fields of history, business, and psychology

· A helpful index offers access to the entries by key words

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Book Description:

China remains one of the hottest business environments in the world, with the country's unexpected and sustained growth rate continuing even in these tumultuous economic times. Countless corporations and entrepreneurs are looking to capitalize on this—but often with a limited understanding not just of Chinese business, but of Chinese business people.

About the Author:

Ted Sun is professor of management and program designer for SMC University, along with appointments at seven universities across the world.

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