Southwest Airlines (Corporations That Changed the World)

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9780313378638: Southwest Airlines (Corporations That Changed the World)

Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture.


· Includes interviews with passengers, employees, managers, and a Southwest Airlines executive

· Presents photos of people and places at Southwest Airlines

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Book Description:

A shining exception in a perpetually troubled industry, Southwest Airlines has made a profit every year for 38 years straight, without laying off employees. Southwest changed the way people in the United States travel by offering a low-fare, no-frills alternative to the high-cost airlines that once dominated the industry. How have they made it work?

About the Author:

Chris Lauer is a freelance writer and the editor-in-chief at Lauer Editorial Services (www.laueredit.com), a company he started in 2006.

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