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This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon.
· More than 100 expert contributors, ranging from a U.S. state governor to recognized leaders in the academic community to successful international business leaders
· Illustrations throughout
· An executive summary at the end of each chapter to make it easier for the reader to relate the chapter to a particular problem or area of interest
· A reference list at the end of each chapter
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The international business arena is a place of opportunity—and risk. What if, as some European economists suggest, the combined debt crisis of Greece, Spain, Hungary, and Great Britain destroys the European Union within the next five years? What about the trade barriers resulting from Homeland Security initiatives? What business leaders don't know can hurt them.About the Author:
Bruce D. Keillor, PhD, is associate professor of marketing and international business at Youngstown State University, Youngstown, OH, and received his degree from the University of Memphis.
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