The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion

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9780313382444: The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion
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This exciting account of the 1921 heavyweight boxing title fight between champion Jack Dempsey and Frenchman Georges Carpentier relates how it originated and how it became a template for modern sports promotion.


· Photographs

· A bibliography

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Book Description:

Sports spectaculars date to the gladiators, but it took promoter Tex Rickard to make the Big Event part of American culture. The 1921 Dempsey-Carpentier fight generated boxing's first million-dollar gate, taking in more than twice as much as any previous contest. Why did this fight attract so many men—and women—from so many walks of life? How did it presage a new way of doing business?

From the Author:

When I visited Jersey City, NJ and learned that a huge wooden stadium had once been built from scratch to stage a heavyweight championship bout, I was hooked. Then the outsize characters -- including Tex Rickard, Doc Kearns, Jack Dempsey -- that tell the story captivated me. Our penchant for building heroes and tearing them down was as pronounced then (1920-21) as it is now; hence, Dempsey the Champ becomes Dempsey the Draft Dodger, and it all plays spectacularly at the gate. Promoter Rickard knew how to capitalize and wrote the playbook for future promotion.
-- Jim Waltzer

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