The New Handshake: Sales Meets Social Media

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9780313382710: The New Handshake: Sales Meets Social Media

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.


· Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking

· Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior

· Includes ten ways to boost ROI using the "New Handshake" methods

· Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn

· A complete bibliography serves as a handy resource guide

"synopsis" may belong to another edition of this title.

Book Description:

Everyone realizes how quickly things are evolving in the business world. But old habits are hard to break; the typical sales rep still relies on "tried and true" methods from 50 years ago. How do sales techniques from the 1950s fit today's markets, where comscore.com reports a 25 percent increase in social networking in 2008, and Dell declares it's gained $6.5 million in Twitter-driven sales?

About the Author:

Joan C. Curtis is CEO of Total Communications Coaching, Athens, GA, where she is an ICF certified coach and nationally known speaker.

Barbara Giamanco is CEO of Talent Builders, Atlanta, GA, and an experienced sales strategist, consultant, and speaker with a proven track record for generating sales.

"About this title" may belong to another edition of this title.

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Curtis, Joan C.
Published by Praeger Publishers 8/5/2010 (2010)
ISBN 10: 0313382719 ISBN 13: 9780313382710
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Book Description Praeger Publishers 8/5/2010, 2010. Hardback or Cased Book. Book Condition: New. The New Handshake: Sales Meets Social Media. Book. Bookseller Inventory # BBS-9780313382710

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Curtis, Joan C.; Giamanco, Barbara
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Joan C. Curtis, Barbara Giamanco
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Book Description ABC-CLIO, United States, 2010. Hardback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. * Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking * Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior * Includes ten ways to boost ROI using the New Handshake methods * Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn * A complete bibliography serves as a handy resource guide. Bookseller Inventory # APC9780313382710

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Joan C. Curtis, Barbara Giamanco
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Book Description ABC-CLIO, United States, 2010. Hardback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. * Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking * Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior * Includes ten ways to boost ROI using the New Handshake methods * Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn * A complete bibliography serves as a handy resource guide. Bookseller Inventory # APC9780313382710

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Book Description Praeger. Hardcover. Book Condition: New. Hardcover. 204 pages. Dimensions: 9.3in. x 6.4in. x 1.0in.With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), todays social media-oriented climate has redefined the way people communicate and interact. Its also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. In The New Handshake: Sales Meets Social Media, coauthors Curtis and Giamanco present Sales 2. 0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategyincluding how to empower salespeople to overcome their resistance to change. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780313382710

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Book Description Praeger, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780313382710_lsuk

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Joan C. Curtis; Barbara Giamanco
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