Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Praeger Studies in Political Communication)

3.51 avg rating
( 63 ratings by Goodreads )
 
9780313383434: Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Praeger Studies in Political Communication)

A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.


· A complete chronology details the evolution of modern campaign management

· Illustrations throughout the text help bring topics to life

· Clear concept maps clarify various targeting techniques

· A bibliography of sources further the reader's study of political campaigning

"synopsis" may belong to another edition of this title.

Book Description:

In 2008, over $5 billion was spent on federal office campaigns combined. President Obama's election team sent one billion emails to some 13 million addresses; the social networking site Facebook played a part in spreading the get-out-the-vote message. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways.

About the Author:

Michael John Burton is associate professor of political science at Ohio University, Athens, OH.

Daniel M. Shea is professor of political science and director of the Center for Political Participation at Allegheny College, Meadville, PA.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Burton, Michael John, Shea, Daniel M.
Published by Praeger (2010)
ISBN 10: 031338343X ISBN 13: 9780313383434
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Praeger, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11031338343X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.48
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

Michael John Burton, Daniel M. Shea
Published by Praeger (2010)
ISBN 10: 031338343X ISBN 13: 9780313383434
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Praeger, 2010. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX031338343X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 69.15
Convert Currency

Add to Basket

Shipping: US$ 8.99
Within U.S.A.
Destination, Rates & Speeds

3.

Burton, Michael John, Shea, Daniel M.
Published by Praeger (2010)
ISBN 10: 031338343X ISBN 13: 9780313383434
New Quantity Available: 1
Seller:
Nearfine Books
(Brooklyn, NY, U.S.A.)
Rating
[?]

Book Description Praeger, 2010. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9780313383434-1

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 93.99
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds