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A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.
· A complete chronology details the evolution of modern campaign management
· Illustrations throughout the text help bring topics to life
· Clear concept maps clarify various targeting techniques
· A bibliography of sources further the reader's study of political campaigning
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In 2008, over $5 billion was spent on federal office campaigns combined. President Obama's election team sent one billion emails to some 13 million addresses; the social networking site Facebook played a part in spreading the get-out-the-vote message. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways.About the Author:
Michael John Burton is associate professor of political science at Ohio University, Athens, OH.
Daniel M. Shea is professor of political science and director of the Center for Political Participation at Allegheny College, Meadville, PA.
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