Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, 2nd Edition

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9780313383816: Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, 2nd Edition

This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.


· Identifies specific selling opportunities among 20 Latin American markets and Latino buyers in the United States

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Book Description:

The lands between Tijuana and Tierra del Fuego can be remarkably misunderstood. The media of the United States often depicts Latin America as hopelessly impoverished and oppressed by corrupt politicians, violent drug gangs, and powerful family dynasties—leading many American companies to overlook profitable opportunities to serve the region's 500 million consumers.

About the Author:

Thomas H. Becker, PhD, has served in 16 Latin American countries as a U.S. Foreign Service Officer, corporate executive, U.S. Agency for International Development Chief of Party, business owner/manager, business advisor, and Senior Fulbright Scholar.

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