Small Business Smarts: Building Buzz with Social Media

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9780313394096: Small Business Smarts: Building Buzz with Social Media
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This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.


· Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now

· An evaluation tool and example spreadsheets for conducting a social media audit

· Call-outs that show how different types of businesses can implement various marketing ideas

· Action-item tips that can be used in online messaging today

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Book Description:

If your website is your business, then social media is your customer service. Social media can help small businesses remain top-of-mind with their customer base, reach potential new customers, and provide valuable feedback. HoW's it done? It's easier than you may think.

About the Author:

Steve O'Leary is chairman of O'Leary and Partners, a full-service advertising agency in Orange County, CA.

Kim Sheehan, PhD, is professor of advertising and director of the Strategic Communication Master's Program of the School of Journalism and Communication at the University of Oregon.

Sterling Lentz is market analyst at the marketing firm Adpearance, Portland, OR.

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