The Entrepreneur's Guide to Market Research

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9780313396052: The Entrepreneur's Guide to Market Research
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Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets―key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.


· Worksheets for compiling demographic information, templates for market analysis and the business plan, and a grid for analyzing the competition

· Case studies showing how entrepreneurs have used market research information to develop profitable business strategies

· A business-plan template with guidelines for each section

· Tips and insights for completing market research in each chapter

· Online and community resources in each chapter

· Bullet point summarizing steps at the end of each chapter

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Book Description:

How do you identify a workable business venture? You start with market research. Market analysis provides entrepreneurs with information that is the foundation for pricing, financial forecasts, and marketing plans, as well as for jettisoning unprofitable ideas. Surveying and understanding the market is crucial to establishing any entrepreneurial business—and it is now easier than ever.

About the Author:

Anne M. Wenzel, MA, is principal with Econosystems, an economics and market research firm located in Menlo Park, CA.

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