Workplace Communication for the 21st Century: Tools and Strategies that Impact the Bottom Line 2V: Workplace Communication for the 21st Century [2 ... and Strategies That Impact the Bottom Line

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9780313396311: Workplace Communication for the 21st Century: Tools and Strategies that Impact the Bottom Line 2V: Workplace Communication for the 21st Century [2 ... and Strategies That Impact the Bottom Line
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Written in clear, non-technical language, this book explains how employees and employers can maximize internal and external organizational communication―for both personal benefit and to the entity as a whole.

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According to a 2004 study, organizations with higher levels of effective internal communication are more profitable. Researchers also found that companies with the highest levels of effective communication experienced a 26 percent total return to shareholders over 4 years, whereas firms that communicate least effectively experienced a 15 percent return.

About the Author:

Jason S. Wrench, EdD, is associate professor in the Communication and Media Department at the State University of New York at New Paltz.

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