Global Business Etiquette: A Guide to International Communication and Customs, 2nd Edition

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9780313397172: Global Business Etiquette: A Guide to International Communication and Customs, 2nd Edition

This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you.

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Book Description:

Tales of the "Ugly American" abroad are all too familiar. In business, making a cultural faux pas when in foreign setting isn't just embarrassing; it can have a very high cost in terms of a botched deal and lost profit. Something as simple and subtle as a head movement or casual gesture can have enormous consequence.

About the Author:

Jeanette S. Martin is professor of management at the University of Mississippi.

Lillian H. Chaney is distinguished professor of management emeritus at The University of Memphis.

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