In this revision of their popular text, Kantowitz, Roediger, and Elmes, all prominent researchers in the field, continue to cover experimental psychology within the context of basic psychological concepts, discussing and clarifying methodology with well-selected examples of actual research. Five foundational chapters in Part I introduce readers to theory construction, observational and experimental research techniques, ethical issues, and reading and writing research reports. Each of the ten chapters in Part II is devoted to a specific content area (for example, psychophysics, perception, and conditioning and learning. In these chapters, the authors discuss and clarify research methods within the context of actual research methods conducted in these specific content areas. The result? Students connect methodology with research and can see for themselves the issues and problems that occur in conducting real research. The Seventh Edition includes chapters on current issues such as animal testing/animal rights, psycholinguistics, and brain wave measurement.
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Barry H. Kantowitz is Professor of Psychology, Professor of Industrial and Operational Engineering, and Director of the Transportation Research Institute at the University of Michigan. He has written and edited more than a dozen books. His research on human attention, mental workload, reaction time, human-machine interaction, and human factors has all been supported by the Office of Education, the National Institute of Mental Health, the National Aeronautics and Space Administration and the Air Force Office of Scientific Research. He is co-author of EXPERIMENTAL PSYCHOLOGY, Eighth Edition (Wadsworth 2005).
David G. Elmes is Professor Emeritus of Psychology at Washington and Lee University, where he taught for forty years. He earned his B.A. with high honors from the University of Virginia and completed the M.A. and Ph.D. degrees in psychology there. Dr. Elmes was an adjunct professor at Hampden-Sydney College, a research associate for a year in the Human Performance Center of the University of Michigan, and a Visiting Fellow of University College at the University of Oxford. At Washington and Lee, he co-directed the Cognitive Science Program and chaired the Department of Psychology for ten years. Professor Elmes edited READINGS IN EXPERIMENTAL PSYCHOLOGY and DIRECTORY OF RESEARCH IN PSYCHOLOGY AT PRIMARILY UNDERGRADUATE INSTITUTIONS, and is coauthor of RESEARCH METHODS IN PSYCHOLOGY (Cengage, 2012, with B. H. Kantowitz and H. L. Roediger III).
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Book Description West Group 1994-01-01, 1994. Hardcover. Book Condition: New. 0314027300 BRAND NEW. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0314027300ZN
Book Description West Group, 1994. Hardcover. Book Condition: New. 5th. Bookseller Inventory # DADAX0314027300