Managing Salespeople: A Relationship Management Approach

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9780314064325: Managing Salespeople: A Relationship Management Approach

A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and technology issues. Up-to-date coverage includes ethics, managing the salesperson in an international setting, and implications of technology in managing salespersons.

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Robert Hite, Wesley J. Johnston
Published by South-Western College Pub (1997)
ISBN 10: 031406432X ISBN 13: 9780314064325
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Robert Hite; Wesley J. Johnston
Published by South-Western College Pub (1997)
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