This comprehensive new book approaches international management with a unique cultural perspective, addressing the impact of culture with respect to planning, organizing, staffing, coordinating, and controlling of international businesses. Real world examples throughout the text lead readers through explanations of concepts, including Honda's relationship with foreign governments; Whirlpool's Global Strategy; and Kentucky Fried Chicken's foray into the Brazilian marketplace.
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Ph.D. Nova Southeastern University
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Book Description Thomson Learning, 1996. Hardcover. Book Condition: New. 001. Bookseller Inventory # DADAX0314067418
Book Description South-Western College Pub, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # M0314067418