International Management: A Cultural Approach

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9780314067418: International Management: A Cultural Approach

This comprehensive new book approaches international management with a unique cultural perspective, addressing the impact of culture with respect to planning, organizing, staffing, coordinating, and controlling of international businesses. Real world examples throughout the text lead readers through explanations of concepts, including Honda's relationship with foreign governments; Whirlpool's Global Strategy; and Kentucky Fried Chicken's foray into the Brazilian marketplace.

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Ph.D. Nova Southeastern University

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Carl Rodrigues
Published by Thomson Learning (1996)
ISBN 10: 0314067418 ISBN 13: 9780314067418
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Carl Rodrigues
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