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The text, intended for readers studying capital markets for the first time, assumes a familiarity with basic finance concepts such as the time value of money, the role of financial statements, and the concept of equity ownership. The text is more applied than theoretical and focuses on individual investors more than large institutional investors. While very practical, the text is comprehensive enough for those who plan to become CFAs. It is well-illustrated and user-friendly.
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Bob Strong is Professor of Finance at the University of Maine and Deputy Director of the Harvard University Summer Economics Program. His Bachelor of Science degree in engineering is from the United States Military Academy at West Point, his Master of Science degree in business administration from Boston University, and his Ph.D. in finance from Penn State. He is also a Chartered Financial Analyst. Dr. Strong's consulting focuses on risk management and asset valuation. Among the organizations for which he has consulted are Eastern Maine Healthcare, Bangor Hydro Electric Company, Maine Public Service Company, the Maine State Police, the Maine Forest Service, Irving Oil, and the National Broadcasting Corporation. He has been a conference speaker for the Chicago Board Options Exchange, the Chicago Board of Trade, and the American Stock Exchange. His current research interests center on investor asset allocation. He has published in journals ranging from the Journal of Finance and the Journal of Portfolio Management to the trade journals Pensions and Investments and Futures. Dr. Strong is immediate past president of the Northeast Business and Economics Association; President of the Bangor Rotary Club; an honorary captain in the Maine State Police; a member of the Board of Directors of the Eastern Finance Association, Whitehorse, Inc., Bangor Savings Bank, Bangor Savings Bank Foundation, Eastern Maine Charities, Acclaim Systems, Inc., and is Chairman of the Board of Livada Securities, Inc.Review:
I commend Strong on his practical appraoch and the real market focus of the text.
I like the use of pedagogical features in this book, including the graphs, tables, margin notes, and end-of-chapter questions and problems....The CFA material adds to the value of the book.
The engaging and fluid prose of the text is its strongest features. My students commented positively on the clarity of the text.
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Book Description South-Western Pub, 1998. Hardcover. Condition: New. Seller Inventory # DADAX0314203354
Book Description South-Western College Pub, 1997. Condition: New. book. Seller Inventory # M0314203354