Opening Statements: Winning in the Beginning by Winning the Beginning, 2012-2013 ed.

 
9780314615633: Opening Statements: Winning in the Beginning by Winning the Beginning, 2012-2013 ed.
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Opening Statements: Winning in the Beginning by Winning the Beginning teaches you what a trial is really about. It equips you to take control from the start by turning today's multigenerational jury your way, right away. The book is an easy-to-read text on 21st century advocacy and persuasion with emphasis on winning with powerful and persuasive opening statements. Covering the art of story creation and theme building, it teaches everything you need to jury think and create an opening statement that persuades a jury to choose your case early in the trial. The work explains the concepts of predecisional and evidentiary bias, provides critical dos and don'ts, and illustrates the way to deliver jury-oriented openings. Numerous illustrations elaborate on the principles provided.

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