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Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
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Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.From AudioFile:
Ranging in subject from master salesman Ron Popeil to hair dye, pasta sauce, and how the NFL can help us hire better teachers, this collection of the author's essays from THE NEW YORKER is both entertaining and informative. Malcolm Gladwell reminds us that authors can effectively read their own books by turning in a well-crafted, subtle performance. His slightly husky upper-register voice is calm and assured, and he knows exactly where to pause, provide emphasis, and how to deliver a punch line. While Gladwell is not a seasoned reader and sometimes needs to vary his pitch and rhythm, he seems to relish bringing to light the ideas and people he finds fascinating. R.I.G. © AudioFile 2009, Portland, Maine
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Book Description Paperback. Condition: New. Language: English. Brand new Book. What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: " The Tipping Point"; "Blink"; and "Outliers." Now, in "What the Dog Saw," he brings together, for the first time, the best of his writing from "The" "New Yorker" over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." "What the Dog Saw "is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary. Seller Inventory # LIB9780316084659
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780316084659
Book Description Mass Market Paperback. Condition: Brand New. In Stock. Seller Inventory # __0316084654
Book Description Kartoniert / Broschiert. Condition: New. What the Dog Saw | And other adventures | Malcolm Gladwell | Taschenbuch | Englisch | 2009. Seller Inventory # 101402186.210605